Dr Alex Zarifis research is on trust, business models, artificial intelligence, blockchain, Insurtech and Fintech. His work has featured in journals such as Computers in Human Behaviour, Information Technology and People, Electronic Commerce Research, Internet Research, and Tourism Management (ranked ABS-4). This website provides an overview of his work including a blog and links to research. Most of the research is open access.
Recent research with the University of Cambridge on cyptoassets: https://www.jbs.cam.ac.uk/faculty-research/centres/alternative-finance/publications/crypotasset-ecosystem-in-latin-america-and-the-caribbean/
An article on why Tesla is selling insurance and what this means for drivers: http://theconversation.com/why-is-tesla-selling-insurance-and-what-does-it-mean-for-drivers-130910
Research on trust and privacy concerns when using health insurance that explicitly uses AI (open access): Zarifis A., Kawalek P. & Azadegan A. (2021) ‘Evaluating if Trust and Personal Information Privacy Concerns are Barriers to Using Health Insurance that Explicitly Utilizes AI’, Journal of Internet Commerce, vol.20, pp.66-83. Available from (open access): https://doi.org/10.1080/15332861.2020.1832817
Recent book ‘Leadership with AI and trust’ is available to purchase for around 20 pounds here: https://www.degruyterbrill.com/document/doi/10.1515/9783111630137/html

Dr Alex Zarifis at Loughborough University